My take: Attention Pro Sports Management: Your Brand Needs You October 2005 |
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| [This article has been pitched to Sports Business Journal for publication in an upcoming issue. Once it is published, we will post it here. If you are interested in an advance copy, please e-mail me and I'll be happy to forward it to you. Following is the opening paragraph.] Adding seats, raising prices, and throwing advertising up all over the stadium are perfectly reasonable ways for professional sports franchises to boost income. In the pursuit of short-term revenue, however, franchises consistently overlook the long-term opportunities to grow their product. As a result, teams across all professional sports are on the precipice of a very dangerous proposition: an irreparable erosion of their brand. ... |
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